Balihoo, an on-demand media buying and planning platform that provides software-PLUS-services to media professionals across all mediums, announced the results of its media planning and buying workflow ...

Since Mediabrands unveiled its Magna Consortium this summer, the Interpublic unit has been quiet about the initiative’s progress. On Wednesday, the agency and some Consortium charter partners -- ...

PubMatic, a provider of digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform “streamlines every stage of the media ...

PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process -- from audience and inventory discovery and forecasting to curation, activation ...

Ad tech company PubMatic unveiled a new platform, powered by generative artificial intelligence (AI), that gives advertisers more control and visibility into where and how their media dollars are ...

ALEXANDRIA, Va.—The ad intelligence company AdImpact has launched a new political media buying software solution, Potomac, which the company is billing as a first of its kind centralized platform for ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...

The MarketWatch News Department was not involved in the creation of this content. Integration of Strata's next generation digital application streamlines workflows, reduces redundancies, and empowers ...

PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ...

The adoption of LLMs and software based on natural language prompts has made media buying as easy as, well, a conversation. For companies in the advertising world, this means the introduction of ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, ...