Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

To celebrate his call-up for a third World Cup, Kylian Mbappé treated us to an adorable childhood photo. You can spot the gorgeous France away shirt worn at Euro 2004… Cameras caught a heated exchange ...

The world of football and that of the most famous building blocks on the planet have come together in an unprecedented collaboration. LEGO has released a spectacular promotional ad ahead of the 2026 ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

PHILADELPHIA (AP) — For the complainers that hydration breaks have watered down the pace of play at the World Cup, consider ...