A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor ...

Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike. Only 10 to 20 ...

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing — but when their weight drops significantly, so ...

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In many ways, email is one of the first internet marketing tools. Before everyone could own their own website and before there was social media to help marketers reach a target audience, there was ...

Like any other business, advisory firms mostly rely on marketing strategies to help generate leads and grow. As for marketing strategies themselves, advisors seem to be stuck developing one – or a few ...

In an era defined by globalisation and rapid technological advancements, the study abroad landscape is experiencing a transformative evolution. Marketing, once considered a mere support function, has ...