Business Wire

Customer Segmentation Strategy Helped a Fast Food Restaurant to Generate Personalized Marketing Initiatives | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...
Business Wire

Restaurant Management Software Market will Showcase Positive Impact during 2020-2024 | Growing Focus on Improving Customer Relationship to Boost the Market Growth | Technavio

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the global restaurant management software market and it is poised to grow by USD 2.84 bn during 2020-2024, progressing at a CAGR of almost 15% ...
Entrepreneur

‘The Alignment Factor’: Market Alignment With Segmentation and Differentiation

A new, ongoing series from the authors of ‘Total Alignment’ continues with a look at how defining a segment and focusing on its needs gets you one step closer to your goals. This is the second in an ...