The business unit previously operated as "CBS News & Stations" through last month; the updated branding was first disclosed in a press release on Monday.— This story first appears at TheDesk.net, a ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how our ...

Political advertising has long been a cash cow for local television stations in an election year, but that source of income may be drying up. Spending on political ads overall is projected to hit a ...

A growing share of U.S. audiences turn to social media for their news — a shift that’s been evident for years and shows no sign of slowing down. Newsrooms tend to respond by posting their original ...

Leaders from Sinclair, Fox Television Stations and Media Inno will consider how the industry can collaborate on ways to present a new face to the marketplace — streamlined, multiplatform, interactive, ...

Add Yahoo as a preferred source to see more of our stories on Google. (Credit: Chris Smith/TheWrap) When Caroline Collins sits down to anchor a livestream at Fox 26 Houston these days, reading the ...

Leaders from NBCUniversal, Publicis, Hearst Television and E.W. Scripps will frankly assess a market where silos continue to stymie innovation for regional and national advertisers in a panel at ...