When’s the last time I wore actual foundation? So long ago that I honestly can’t remember, though I suspect it was sometime in February, back when we used to work in offices. And while I’m ready to ...

Virtual try-ons of makeup have become indispensable to beauty brands in demonstrating their products to consumers outside a traditional in-store setting. Cosmetics brand Jane Iredale this year took ...

Clean beauty has become all the rage. But, twenty-five years ago the landscape was dramatically different than it is today. I stumbled upon the Jane Iredale brand over twenty years ago while searching ...

I’ve always been a low-maintenance makeup fan. As a 12 year old, I spent summer afternoons happily posted up in front of my bathroom mirror, practicing mascara-application tips I had read about in ...

One of “clean” makeup’s earliest entrants is hitting reset on its branding. Jane Iredale, which was founded in 1994, has rethought its brand identity, including new packaging, a new website and ...

Jane Iredale is the founder of Iredale Cosmetics, a company she started in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry ...

Virtual try-ons of makeup have become indispensable to beauty brands in demonstrating their products to consumers outside a traditional in-store setting. Cosmetics brand Jane Iredale this year took ...