Economists have noticed that people can behave inconsistently when making choices. According to economic theory, people should choose the same things every time, under the same circumstances, because ...

When different aspects of your marketing messages don't reinforce each other, the inconsistencies alienate consumers and customers. Inconsistent marketing distorts clear expectations, makes potential ...

An employee who has contributed satisfactory work but fails to do so in a regular manner is inconsistent. Such behavior in a small business environment quickly becomes noticeable. If left unchecked, ...

Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. In a high-stakes sales call, it’s not just what your team says—it ...