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What is Rufus? Everything to know about Amazon's AI assistant that’s definitely not Alexa
In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...
Amazon CEO Andy Jassy recently claimed that the company's artificial intelligence (AI) based shopping assistant, Rufus, will generate an additional $10 billion in annualised sales. Jassy shared the ...
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