Facebook is taking the wraps off its header bidding solution, but it’s relying on partners to build the technology. On Wednesday, Facebook officially tossed its hat into the header bidding ring after ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Facebook has given its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands. Header bidding works by allowing publishers ...