Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

Levi’s is taking FIFA’s World Cup rules in stride. Soccer’s global governing body does not allow visible corporate branding at stadiums hosting World Cup games if the company is not an official World ...

FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the ...

The road to the 2026 FIFA World Cup in the United States, Mexico and Canada officially began Wednesday evening, when FIFA released the official logo for soccer's biggest tournament at the Griffith ...

Credit: Heinz Thanks to strict sponsorship rules at the World Cup tournament, brands are being quite literally covered up.

A TikTok posted by a stadium worker @nvmjvlissa at the 2026 FIFA World Cup shows her narrating how she was told to cover the ...

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers ...

Giant white cloths are covering up a logo that is still easy to identify.

Fans might have noticed that stadiums across the United States, Mexico and Canada are getting revamped for the 2026 World Cup ...

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of ...

FIFA’s rules forced the Levi’s logo at Levi’s Stadium to be covered because Levi’s isn’t a World Cup sponsor. Levi’s embraced ...