Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...

How can people’s attitudes and behavior be changed? One emotion that often affects attitudes and behavior is fear. Fear can be such a powerful tool that campaigns have been developed focusing on “fear ...

“Don’t let your joy get the best of you.” “Be careful: You might become a joyous person.” “It’s OK to feel joy sometimes; you just have to manage it.” You’ve probably never heard people say any of ...