World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Why does every 2026 World Cup match stop for water? Here is how long hydration breaks last, when they happen and why Fox is showing commercials while Telemundo stays with the action.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

Supporters have been complaining about being inundated with mid-game commercials during World Cup cooling breaks, but this practice is here to stay.

FIFA and Fox have already played some tone-deaf cards in this World Cup, but there is an easy fix that will make us all forget this ever happened. The introduction of three-minute hydration breaks ...

The World Cup's mandatory hydration breaks have turned two halves into four quarters, which suits FIFA, but does it impact the players and tactics?