Got a new Apple Pencil? Once the initial novelty wears off, you might find that it spends most of its time magnetically clipped to the side of your iPad Pro or, worse, stuck in the back of a drawer.

Pick any ranking of publicly traded companies, and year after year you’ll find Apple in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and ...

That's a whole lot of logo fails. Photo: Branded in Memory As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be ...

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

Apple is showcasing illustrations of stars from the NBA created by artist Robert Generette III, also known as "Rob Zilla, showing off the high-quality artwork that can be created on the iPad Pro using ...

Since its unveil nearly two years ago, the Apple Pencil has improved dramatically. Even though its hardware has remained the same, Apple has expanded Apple Pencil support throughout iOS, while ...

Apple’s working on a new kind of stylus, and it might change how you write or draw. Details inside. Prefer HTon Google Apple’s latest patent hints at a future where the Apple Pencil might finally ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...