Between 1997 and 2001 spending on direct-to-consumer (DTC) drug advertising more than doubled. Opinions differ as to whether and to what extent DTC advertising benefits the doctor-patient relationship ...

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that includes a lengthy list of side effects and a prompt to speak with a doctor. And ...

We conducted a national telephone survey about health care experiences associated with direct-to-consumer advertising (DTCA) of prescription drugs. Among the 35 percent of our sample who had a ...

Add Yahoo as a preferred source to see more of our stories on Google. For more than two decades, Americans have lived with a peculiar feature of their healthcare system: television commercials in ...

Tamar Abrams had a lousy couple of years in 2022 and '23. Both her parents died; a relationship ended; she retired from communications consulting. She moved from Arlington, Virginia, to Warren, Rhode ...

For more than two decades, Americans have lived with a peculiar feature of their healthcare system: television commercials in which smiling actors jog through sunlit parks, while a voice rapidly lists ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died, a relationship ended and she retired from communications consulting. She moved from Arlington, Virginia, to Warren, ...