In this alter-auto world we live in, there are basically three types of people building/driving custom rods: those that do it for the pure love; those that do it for ego or recognition; and those that ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Let's start with the name. Let's not call them Kemps, or Sleds, or Kustoms with a "K." Let's just call them custom cars. A custom is a car that has been changed, primarily by external modification or ...

If you’re an avid fly fisherman, Tom Morgan Rodsmiths in Bozeman, Mont., needs no introduction. It occupies a singular position among fly-fishing-rod makers, focusing on customization and quality. “We ...

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BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

PJ’s Fine Bamboo Rods will open its first brick-and-mortar store in Pagosa Springs on Oct. 8. The custom fly rod maker has been servicing Southwest Colorado with its e-commerce business since 2019, ...

STEVENS POINT, Wis. (WSAW) - It’s always nice when students can take learning out of the classroom and into the outdoors. That’s just what some juniors and seniors at the Charles Fernandez Center in ...