An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...
The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming. Cord-cutting isn’t the only motivator marketers ...
WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Women’s sports have entered a new era, with ...
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