An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

The commercial at the center of Adidas’s FIFA World Cup mammoth marketing campaign features the usual soccer suspects from team lineups old and new. But leading the cast is the mustachioed actor ...

While plenty of FIFA campaigns star soccer’s most recognizable faces, New York Life is going in an entirely different direction. “The Assist” stars not just three players on the U.S. Men’s National ...

The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa. Pepsi is updating its “Food Deserves Pepsi” efforts with an eye on a ...