Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Nike captured the emotion of New York’s 53-year wait in a Knicks championship advert that immediately had fans tearing up. The spot dropped after the Knicks beat the San Antonio Spurs 94-90 in Game 5 ...

Malia Obama’s recent Nike ad with WNBA star A’ja Wilson’ received high praise for redefining sneaker culture in a fresh way. Now, the eldest daughter of Barack and Michelle Obama is accused of copying ...

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest statement yet. The spot for the LeBron XXIII shoe, which quickly went viral, ...

Nike loves to engage in ambush marketing, and for several years now it’s plastered ads across the cities where World Marathon Majors are being held and sponsored by a competing brand. But in its bid ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems ...

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