Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...

Intention is a very powerful psychological attribute contributing toward any behavior change. Without an intent to change, ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

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Good habits are at the core of healthy lifestyles. Finding the motivation to act and then moving from unhealthy practices to more positive routines focused on diet and exercise is a common pathway.