Add Yahoo as a preferred source to see more of our stories on Google. Logo quiz graphics The best logos don't just look good, they're also effective in identifying a brand. A logo's successful if we ...

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The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Jens Müller is something of a logo detective. The Düsseldorf, Germany-based designer finds logomarks—in old magazines, books on design, sometimes in the wild, on buildings—and then sleuths out their ...

Gracing the front of just about every NHL sweater ever worn, logos have played an underappreciated but very important role in hockey history. They can be an instant visual link between eras; players ...

The 16-team Big 12 Conference is home to some iconic college athletic brands, despite losing Oklahoma and Texas in recent years. Colorado, Utah, Arizona, and Arizona State, the four most recent ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...