A beer from every World Cup nation, this fan's in beer heaven

When the World Cup reform with 48 participating nations was announced, one fan probably was especially thrilled. Gus from ...
The New York Times

Can the World Cup Help the U.S. Beer Industry Kick Its Slump?

Bars and stores are uncertain if the soccer tournament will boost beer sales. Still, the maker of Budweiser and Michelob Ultra is going all in. By Julie Creswell Butch McGuire’s, a pub in downtown ...
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World Cup, world beer: Michelob Ultra has global ambitions

Michelob Ultra is the official beer sponsor of the 2026 FIFA World Cup and is leading Anheuser-Busch InBev's (BUD) World Cup sponsorship push alongside Stella Artois and ready-to-drink hard seltzer ...

The Biggest World Cup Ever Is Coming For The Summer Bar Cart

World Cup 2026 drinks are becoming big business as tequila, beer, RTDs and no-alcohol options reshape watch parties, bars and ...
Forbes

Beer Giants Are Making A Massive Zero-Proof Play For World Cup 2026

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. A fan of Brazil drinking a non-alcoholic Budweiser Zero beer in the stands before a FIFA ...
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LILLEY: This World Cup is proving once again that beer and soccer are a match

See more Toronto Sun on Google — save as a Preferred Source During the FIFA World Cup, which started last week, it’s expected that one billion additional pints of beer will be consumed around the ...