BARCELONA—OneFootball, the world’s largest football media platform, has announced it has chosen video business intelligence leader NPAW as its advertising analytics provider to monitor and optimize ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big ...

Google is partnering with Seattle-based Zaaz to offer a fee-based service for advertisers who need more support, consulting and training than they can get from the search giant's free analytics ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

An ad analytics firm has provided some key insights into upcoming Super Bowl ads that will fill the most expensive air time on TV. ISpot has spent the week leading up to Super Bowl LVII previewing ads ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...