Don’t just record your friends’ dance routine. Add augmented reality effects to make it amazing. Apple Clips 3.1, a new version of the free video-creation app, adds fun augmented reality effects that ...

At today’s F8 developer conference, Facebook announced new capabilities for Spark AR, its flagship AR creation software. Since Spark AR was announced at F8 2017, more than 600,000 creators from 190 ...

The Covid-19 pandemic shed light on the importance of video conferencing applications in our remote working lives. They’ve become the go-to tools to connect with our colleagues when we can’t have face ...

Enabled by the abundance and advanced technology of smartphones, the AR industry has become part of everyday life. AR video, in particular, has a noticeable impact on solving problems that humans ...

The latest cancellation casts doubt over Apple’s future AR plans. The latest cancellation casts doubt over Apple’s future AR plans. While Mark Zuckerberg and Meta press forward with augmented glasses ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Hermes is embracing AR technology in several ways to enhance the customer experience of sending and receiving parcels. The measurement tool can serve as an effective time-saver, considering that ...

Apple is no stranger to under-the-radar buyouts, and the Spektral acquisition doesn't come as a surprise given the Danish startup's expertise. Spektral, formerly named 'CloudCutout,' uses spectral ...

While Mark Zuckerberg and Meta press forward with augmented glasses projects buoyed by its million-selling set of smart ...